ENCYCLOPAEDIA of economics commerce and management / edited by Raghubir Dayal, Peter Zachariah, Kireet Rajpal - New Delhi Mittal pub. 1996 - 18 v.(v.1- vi, 311; v.2-272; v.3-308; v.4-298; v.5-286; v.6-

Contents; v.1-Management principles and practices. - v.2-Corporate planning and strategic management. - v.3-Organisation theory and behaviour. - v.4-Personnel management and industrial relations. - v.5-Dynamics of human resource development. - v.6-Industrial sociology and labour welfare. - v.7-Marketing management. - v.8-Advertising and promotion management. - v.9-Product development and management.

8170996341


Management-Encyclopaedia

658.03 / ENC