MACCARTHY, E.Jerome <br/><br/>
Essentials of marketing 

 - 5th ed. 
 - Homewood  Irwin  1991 
 - xvii, 526 p.- 
 - Irwin series in marketing .
<br/><br/><label>ISBN: </label>256093237 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAC