DILLON, William R. Madden, Thomas, j Firtle, Neil, H Essentials of marketing research / [by] William R.Dillon, Thomas J.Madden, Neil H.Firtle - Boston Irwin 1993 - xvii, 556 p.- - Irwin series in marketing . Include Index ISBN: 256081123 Subjects--Topical Terms: Marketing research Dewey Class. No.: 658.83 / DIL