Zikmund, W.G. Babin, Barry Essentials of marketing research / [by] William G.Zikmund, Barry J.Babin - 3rd ed. - Australia Cengage Learning 2007 - xvii, 414 p. Includes glossary and index. ISBN: 8131502813 Subjects--Topical Terms: Marketing research Dewey Class. No.: 658.83 / ZIK