PERREAULT, William .D., Jr. <br/><br/>
Essentials of marketing: a global managerial approach 

 - 8th ed. 
 - Boston  Irwin/McGraw-Hill  2000 
 - xxviii, 592 p.+CD-ROM.- 
 - Irwin/McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>72894822 0072297085 [CD] 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER