PERREAULT, William .D., Jr. Essentials of marketing: a global managerial approach+CD-ROM / William D. Perreault., Jr, E. Jerome McCarthy - 10th ed. - Boston Irwin/McGraw-Hill 2006 - xl, 638 p. ISBN: 9780072935899 0072964642 [CD] Subjects--Topical Terms: Marketing management Dewey Class. No.: 658.8 / PER