HOFFMAN, K.Douglas <br/><br/>
Essentials of services marketing: concepts, strategies & cases 

 - 2nd ed. 
 - [Singapore]  Thomson  2004 
 - xxi, 569 p.- 
 - The dryden press series in marketing .
<br/><br/><label>ISBN: </label>9812406034 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOF