EXCELLENCE in advertising: the IPA guide to best practice / 
edited by Leslie Butterfield 
 - Oxford  Butterworth-Heinemann  1997 
 - xviii, 260 p.- 
 - The marketing series .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>750631295 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / EXC