Zikmund, William G. <br/><br/>
Exploring marketing research 
/ William G. Zikmund 
 - 2nd ed. 
 - Chicago  The Dryden Press  1985 
 - xxiii, 778 p. 
<br/><br/> Includes appendix, glossary and index 
<br/><br/><label>ISBN: </label>30056683 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZIK