Hair, Joseph F., Jr. Ortinau, David J. Harrison, Dana E.
Essentials of marketing research
/ Joseph F.Hair, Jr., David J. Ortinau, , Dana E. Harrison
- 5th ed.
- New York McGraw hill 2021
- xx,428 p.
Includes Glossary and Index
9781260575781
Marketing research
658.83 / HAI