BECKMAN, M Dale Kurtz, David L.  	 Boone, Louis E. <br/><br/>
Foundations of marketing / 
[by] M. Dale Beckman, David L. Kurtz, Louis E. Boone. 
 - 5th ed. 
 - Toronto  Dryden  1992 
 - xxi, 747 p. 
<br/><br/> Includes glossary & index. 
<br/><br/><label>ISBN: </label>39227847 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / BEC