CUNDIFF,Edward W. STILL, Richard R. Govoni, Norman, A.P <br/><br/>
Fundamentals of modern marketing 
/[by]Edward W.Cundiff, Richard R.Still, Norman A. P.Govoni 
 - New Jersey  Prentice-Hall  1976 
 - 484 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>133412482 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / CUN