Futrell, Charles M. <br/><br/>
Fundamentals of Selling: customers for life  

 - 7th ed. 
 - Boston:  McGraw - Hill,  2002 
 - xxiii, 579 p.- + CD 
 - Irwin/McGraw-Hill series in marketing .
<br/><br/> Includes appendixes, glossary and index. 
<br/><br/><label>ISBN: </label>72398868 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling
<br/><br/><label>Dewey Class. No.: </label>658.85  / FUT