Sangarathas, Dilogini The Study on customer characteristics in mobile banking application (MB APP) usage behaviour with moderating effects of awareness and experience of customers in Sri Lanka MarTech VS FinTech / Dilogini Sangarathas - Jaffna: 2020. - xv, 651 p. Thesis Subjects--Topical Terms: Marketing channelsMarketing Dewey Class. No.: 381.17 / SAN