KEEGAN, Warren J. <br/><br/>
Global marketing management / 
[by]Warren J.Keegan 
 - 5th ed. 
 - New Delhi  Prentice-Hall  2001 
 - xix,828 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>8120309596 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing
<br/><br/><label>Dewey Class. No.: </label>658.848  / KEE