BUZZELL, Robert D. <br/><br/>
Global marketing management: cases and readings 

 - 3rd ed. 
 - California  Addison-Wesley pub.  1995 
 - x, 686 p. 
<br/><br/><label>ISBN: </label>201539721 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / BUZ