QUELCH, John A. <br/><br/>
Greater good: how good marketing makes for better democracy / 
John A.Quelch, Katherine E.Jocz 
 - Boston  Harvard business press  2007 
 - viii, 331 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781422117354 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Democracy
<br/><br/><label>Dewey Class. No.: </label>658.8  / QUE