Kerin, Roger A. [et al.] <br/><br/>
Marketing  

 - 12th ed. 
 - New York  McGraw Hill Education  2015 
 - xliv, 740 p. 
<br/><br/><label>ISBN: </label>9780077861032 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KER