Chartered Indtitute of Marketing Yeshin, Tony <br/><br/>
Integrated marketing communications 1999-2000 
/ Tony Yeshin  
 - New Delhi  Viva Books  1999 
 - xix, 272 p. 
<br/><br/> Includes appendix and index. 
<br/><br/><label>ISBN: </label>8176491357 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658  / CHA