LIPSON, Harry A. Darling, John R. <br/><br/>
Introduction to marketing: an administrative approach 
/[by] Harry A.Lipson, John R.Darling 
 - New york  John Wiley  1971 
 - xxiii, 848 p.- 
 - The Wiley marketing series .
<br/><br/> Includes appendix, glossary and index.<br/> 
<br/><br/><label>ISBN: </label>047154096X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / LIP