PALMER, Adrian <br/><br/>
Introduction to marketing  : theory and practice / 
[by] Adrian palmer 
 - 2nd ed. 
 - Oxford  Oxford Univ. Press  2010 
 - xxiii, 551p. 
<br/><br/><label>ISBN: </label>978019 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAL