Sutherland, Jonathan Canwell, Diane	 <br/><br/>
Key Concepts in Marketing / 
[by] Jonathan Sutherland, Diane Canwell 
 - Hampshire  Palgrave Macmillan  2004 
 - ix, 310 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781403915276 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / SUT