McNeal, James U. <br/><br/>
Kids as Customers: A Handbook of Marketing to Children 

 - New York  Lexington Books  1992 
 - xii, 258p. 
<br/><br/><label>ISBN: </label>669276278 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Youth as Consumers-United States
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCN