KUEGLER, Thomas., Jr. <br/><br/>
Advertising and marketing / 
[by] Thomas J. Kuegler Jr. 
 - 3rd ed. 
 - New Delhi  Prentice-Hall  2000 
 - xxiv, 536 p. 
<br/><br/> Includes glossary and index 
<br/><br/><label>ISBN: </label>8120317181 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KUE