Belch George E. Belch, Michael, A <br/><br/>
Advertising and promotion:   an integrated marketing communications perspective 
/ George E.Belch, Michael A.Belch 
 - 6th ed. 
 - New Delhi  Tata McGraw-Hill  2004 
 - xxvi, 779 p. 
 - The McGraw - Hill/ Irwin series in marketing .
<br/><br/> includes glossary and indexes 
<br/><br/><label>ISBN: </label>72314451 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL