Belch, George E. Belch, Michael A. Advertising and promotion: an integrated marketing communications perspective / [by]George E.Belch, Michael A.Belch - 5th ed. - Boston McGraw-Hill/ Irwin 2001 - xx, 795 p. DVD - The McGraw - Hill/ Irwin series in marketing . iGlossary: p. G1-G13; Index: p. I1-I19 ISBN: 72314451 Subjects--Topical Terms: Advertising Dewey Class. No.: 659.1 / BEL