PARENTE, Donald E. <br/><br/>
Advertising Campaign Strategy  : a guide to marketing communication plans / 
[by] Donald E.Parente 
 - 4th ed. 
 - Australia  South-Western  2006 
 - xxvi, 400 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>324422822 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / PAR