DIRKSEN, Charles J. Kroeger, Arthur <br/><br/>
Advertising principles and problems 
/[by] Charles J.Dirksen, Arthur Kroeger 
 - London  Richard D.Irwin  1973 
 - xiii, 655 p. 
<br/><br/> Includes index.<br/> 
<br/><br/><label>ISBN: </label>256014027 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / DIR