Linneman, Robert E. <br/><br/>
Making niche marketing work: how to grow bigger by acting smaller 

 - New York  McGraw-Hill  1991 
 - xii, 260 p. 
<br/><br/><label>ISBN: </label>70379548 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation
<br/><br/><label>Dewey Class. No.: </label>658.802  / LIN