Aaker, David A. <br/><br/>
Managing Brand Equity: Capitalizing on the value of a brand name 

 - New York  The Free Press  1991 
 - xiii, 299 p. 
<br/><br/><label>ISBN: </label>29001013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / AAK