Berkowitz, Eric N. MARKETING / [by] Eric N.Berkowitz...[et.al.] - 5th ed. - Boston Irwin/McGraw-Hill 1997 - xxxii, 736 p.- - Irwin series in marketing . Includes references & index. ISBN: 256189684 Subjects--Topical Terms: Marketing management Dewey Class. No.: 658.8 / MAR