ETZEL, Michael J Walker, Bruce J. Stanton, William J.
Marketing /
by Michael J.Etzel, Bruce J.Walker, William J.Stanton
- 11th ed.
- Boston Irwin/McGraw-Hill 1997
- xxi, 624 p.-
- McGraw-Hill series in marketing. .
Appendix: p. B1-B14; Reference: p. N1-N19; Glossary: p. G1-G17; Index: p. I1 -I32.