EVANS, Joel R. Marketing / [by]Joel R.Evans, Borry Berman - 4th ed. - New York Macmillan pub. 1990 - xxix, 780 p. Appendixes: p. A 1-A 79; Index: p. I 1-I 30 ISBN: 8177223828 Subjects--Topical Terms: Marketing management Dewey Class. No.: 658.8 / EVA