GILES, G.B. <br/><br/>
Marketing 

 - 6th ed. 
 - London  Pitman  1994 
 - xii, 286 p.- 
 - The M+E handbook series .
<br/><br/><label>ISBN: </label>712114246 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / GIL