Grewal, Dhruv Levy, Michael <br/><br/>
Marketing 
/  Dhruv Grewal, P. Michael Levy 
 - 4th ed. 
 - New York  McGraw-Hill/Irwin  2014 
 - xlvi, 648 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780078029004 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / GRE