KURTZ, David L. BOONE,  Louis E. <br/><br/>
Marketing 
[by] David L.Kurtz, Louis E.Boone 
 - Chicago  Dryden press  1981 
 - xxv, 685 p.- 
 - Dryden press series in marketing .
<br/><br/> Includes appendixes, glossary and index 
<br/><br/><label>ISBN: </label>30574315 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KUR