Mercer, David <br/><br/>
Marketing 

 - Oxford  Blackwell  1992 
 - ix, 759 p. 
<br/><br/><label>ISBN: </label>631176314 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MER