Enis, Ben M. <br/><br/>
Marketing classics: a selection of influential articles 

 - 8th ed., 25th anniversary ed. 
 - New Jersey  Prentice hall  1991 
 - xii, 612 p. 
<br/><br/><label>ISBN: </label>205159885 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / ENI