Varey, Richard J. <br/><br/>
Marketing communication: principles and practice 

 - 15th ed. 
 - London  Routledge  2002 
 - xxv, 389 p. 
<br/><br/><label>ISBN: </label>415230403 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / VAR