EVANS, Joel R. <br/><br/>
Marketing management / 
[by] Joel R.Evans, Barry Berman 
 - Australia  Cengage Learning  2010 
 - 625 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>8131508072 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / EVA