Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler 
 - 12th ed. 
 - Delhi  Pearson Education  2006 
 - xxxix, 672 p. 
<br/><br/> Appendixes: p.A1-A15; Glossary: pG1-G8; Image credits:pC1-C2; Index: p. I1-I20 
<br/><br/><label>ISBN: </label>8129711192 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT