Kotler, Philip <br/><br/>
Marketing management 

 - 14th ed. 
 - France  Pearson  2012 
 - xl, 841 p. 
<br/><br/><label>ISBN: </label>9782744076237 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT