KOTLER, Philip. Saunders, David M. <br/><br/>
Marketing management / 
[by[ William J.Latzko, David M.Saunders 
 - London  Prentice Hall  2000 
 - xxxii, 718 p.- 
 - Prentice Hall international series in marketing .
<br/><br/> Includes bibliography and index. 
<br/><br/><label>ISBN: </label>0-201-63366-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT