KOTLER, Philip <br/><br/>
Marketing management: analysis, planing, implementation,and control 

 - 7th ed. 
 - Mexico  Prentice-hall  1991 
 - xxvi, 756 p. 
<br/><br/><label>ISBN: </label>135634792 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT