KOTLER, Philip <br/><br/>
Marketing management: analysis, planning, implememntation and control 

 - 9th ed. 
 - New Jersey  Prentice Hall  1997 
 - xl, 789 p. 
<br/><br/><label>ISBN: </label>132435101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT