KOTLER, Philip <br/><br/>
Marketing management: analysis, planning, implementation and control 

 - 6th ed. 
 - Mexico  Prentice-hall  1988 
 - xxi, 776 p. 
<br/><br/><label>ISBN: </label>135562678 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT