KOTLER, Philip <br/><br/>
Marketing management: analysis, planning, implementation and control 
/[by] Philip Kotler 
 - 7th ed. 
 - New Delhi  Prentice-Hall of India  1991 
 - xxv, 756 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>876926847 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT