Dalrymple, Douglas J. <br/><br/>
Marketing management: strategy and cases 

 - 5th ed. 
 - New York  John Wiley & Sons.  1990 
 - xiii, 958 p. 
<br/><br/><label>ISBN: </label>471601659 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / DAL