DALRYMPLE, Douglas Parsons, Leonard J. Marketing management: text and cases / [by] Douglas J.Dalrymple, Leonard J.Parsons - 6th ed. - New York John Wiley 1976 - x, 984 p. Index: p. I 1-I 11 ISBN: 471600024 Subjects--Topical Terms: Marketing management Dewey Class. No.: 658.8 / DAL