Stevens, Robert E. <br/><br/>
Marketing planning guide 

 - New York  The Haworth Press  1991 
 - xiii, 289 p. 
<br/><br/><label>ISBN: </label>1560240830 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / STE